In Gurgaon, a click on a popular keyword can cost far more than in smaller cities, so wasted clicks hurt. ByteArray Technology Solutions plans digital marketing for Gurgaon businesses around tight targeting and lead follow up, and reports on the cost of each qualified enquiry.
Where money leaks
The usual leaks are broad keywords, ads that send everyone to the home page and slow follow up on leads. A search for luxury apartments in Gurgaon draws many casual clicks. If the ad does not state the sector, price band or project, you pay for browsers who were never going to buy.
We narrow the audience with location, budget and intent signals, use negative keywords to remove irrelevant searches and send each ad to a page built for that offer. Then we make sure the lead reaches a person quickly.
What we run
- Google search ads for high intent keywords, with tight match types and negative keyword lists.
- Meta lead ads for property, restaurant and lifestyle offers.
- Local SEO and Google Business Profile for restaurants, clinics and professional firms.
- LinkedIn campaigns for B2B services aimed at decision makers.
Following up on leads
A high value lead goes cold in hours. We connect forms to a CRM or WhatsApp alert so the right person is told immediately, and we track which leads were called, which answered and which became meetings. Often the biggest gain comes from calling faster. Spending more rarely fixes it.
Landing pages that match the ad
Two ads for the same keyword can perform very differently depending on the page behind them. For a luxury project we write a page that opens with the exact price band and location the ad promised, shows a short form with two qualifying questions and loads quickly on mobile. We test one change at a time, so you can see what moved the numbers.
Reporting
Each month you get spend, enquiries, cost per qualified enquiry and the keywords and ads behind them. Accounts remain in your name. See the digital marketing page and lead generation page for the wider scope.
