Marketing to American customers requires American details: local search habits, state rules on messaging and reports in dollars per lead. ByteArray Technology Solutions runs digital marketing for US businesses from Greater Noida West, India, and keeps every account in your name.
What we manage
- Google search and shopping ads, with spend and conversions tracked in your own account.
- SEO for service pages, location pages and blog content.
- Email campaigns and automations through the platform you already use.
- Landing pages built to test one offer at a time.
Rules that affect US campaigns
Commercial email in the US must follow the CAN SPAM Act, which means a real sender address, honest subject lines and a working unsubscribe link. Text message marketing falls under the Telephone Consumer Protection Act and needs prior consent. We build opt in and opt out steps into forms and campaigns, and we leave questions of legal interpretation to your counsel.
Local and national campaigns
A dentist in Denver and a software company selling across the country need different plans. For local businesses we focus on Google Business Profile, local keywords and reviews. For national B2B firms we work on comparison and problem keywords, LinkedIn and content that answers buyers' questions.
Reports in terms you use
Each month we send a short report: spend in dollars, leads, cost per lead and what changed. We connect forms and calls to your CRM so you can trace a lead to a sale. We do not report impressions as achievements.
Tracking after privacy changes
Browsers and phones now limit tracking, so ad platforms often miss conversions. We set up server side tracking where it makes sense, record form and call conversions in your CRM and compare platform numbers with your own sales data. When the two disagree, we trust your sales records and adjust the ad reports to match.
Time and communication
We hold a live call each month in your business hours and send written updates weekly. Campaign changes are logged so you can see what we adjusted and why. See the digital marketing page for more detail.
