Canadian marketing runs under one of the strictest anti spam laws in the world, and often in two languages. ByteArray Technology Solutions runs Google ads, SEO and email programs for Canadian businesses from Greater Noida West, India, with consent records and bilingual planning built in.
Email under CASL
Canada's Anti Spam Legislation, known as CASL, generally requires consent before sending commercial electronic messages, along with sender identification and an unsubscribe mechanism that works. Penalties can be large. We set up forms that record how and when consent was given and keep unsubscribes in order. Your adviser confirms what applies to your lists.
Bilingual campaigns
A French ad is not a translated English ad. Search behaviour, phrasing and offers differ between Montreal and Toronto. We run separate campaigns by language, with their own keywords and landing pages, reviewed by a native speaker. That also makes the reporting clearer, since you can see what each language produces.
What we manage
- Google search ads for cities and provinces you serve.
- SEO for service pages and local content in English or French.
- Email campaigns built for CASL consent rules.
- Meta and LinkedIn campaigns for retail and B2B offers.
Regional differences
Canada is spread across six time zones, and local search matters in each city. A contractor in Calgary and a boutique in Halifax rely on Google Business Profile, local keywords and reviews. We set up location specific listings and avoid copying one page across cities.
Planning around Canadian seasons
Demand follows the calendar: back to school in late summer, a long winter that moves shopping online, and holiday sales from Black Friday to Boxing Day. Contractors and garden services peak in spring. We map your busy and slow periods, start campaigns a few weeks before demand rises and cut spend when searches fall. Quebec observes the Fête nationale on 24 June, so campaigns there follow a slightly different calendar from the rest of the country.
Reports
You get a monthly report with spend in Canadian dollars, leads, cost per lead and planned changes. Accounts stay in your name. Read more on the digital marketing page.
